BARRY ARTHUR RUCKS
Clair Reid Wealth Advisory
100 Witmer Road, Suite 140
Horsham, PA 19044
LPL Financial LLC
267-463-4870
1055 LPL Way
December 17, 2024
This brochure supplement provides information about Barry Rucks as a supplement to the LPL Financial
disclosure brochure. You should have received a copy of the LPL Financial disclosure brochure that
describes the investment advisory services offered through LPL Financial, a registered investment
adviser. Please contact LPL Financial at the telephone number above or email
LPLFinancial.ADV@lpl.com if you did not receive the LPL Financial brochure or if you have any
questions about the contents of the supplement. Additional information about Barry Rucks is available on
the SEC's website at www.adviserinfo.sec.gov.
LPL Financial is both a registered investment adviser and a broker/dealer, which means a LPL Financial
advisor can offer you both investment advisory and brokerage services. Our goal is to ensure that you
feel fully informed about the account options available to you. There are important considerations you
should take into account when deciding which type of service best serves your investment goals and
needs. For further information regarding the types of accounts available at LPL Financial and the
differences between brokerage and advisory accounts, please visit www.lpl.com and click on Disclosures
and then Investor Regulatory & Educational Resources.
Fort Mill, SC 29715
1-800-558-7567
EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Barry Arthur Rucks
Year of birth: 1961
Education
Illinois State University; Bachelor of Arts- Business Administration
08/19/1980 - 06/30/1984
Business Experience
LPL Financial LLC; Registered Representative
05/2019 - PRESENT
Ameriprise Financial Services, Inc.; Registered Representative
09/2005 - 04/2019
Professional Designations
CERTIFIED FINANCIAL PLANNER(TM)- CFP® CFP 07/2012
Issuing Organization: Certified Financial Planner Board of Standards, Inc.
Prerequisites: Candidate must have a bachelor's degree (or higher) from an accredited college or
university, and three years of full-time personal financial planning experience or the equivalent
experience (2,000 hours equals one year full-time).
Educational Requirements: Candidate must complete a CFP-board registered program, or hold one of
the following: CPA, ChFC, CLU, CFA, Ph.D. in business or economics, Doctor of Business
Administration, or an Attorney's License.
Examination Type: Final certification examination.
Continuing Education Requirements: 30 CE credits every two years.
LEGAL AND DISCIPLINARY EVENTS
Your financial advisor has no legal or disciplinary events required to be disclosed in response to this
item. There may be items that are contained on brokercheck.finra.org or www.adviserinfo.sec.gov that
you may wish to review and consider in your evaluation of your advisor's background.
OTHER BUSINESS ACTIVITIES
Your financial advisor provides brokerage services as a registered representative of LPL Financial and
receives commissions and other types of compensation for the sale of securities. Your financial advisor
is also licensed to sell insurance and receive commissions for insurance sales, through LPL's affiliated
insurance agency or through an independent insurance agency. When selling securities and insurance,
your financial advisor has a financial incentive to recommend securities and insurance products based
on the compensation received, rather than on the client's needs. In the case of securities, LPL addresses
this conflict by maintaining a supervisory system for its registered representatives to confirm that
recommendations are suitable and appropriate. In the case of insurance products, if insurance is sold
through LPL's affiliated insurance agency, LPL addresses this conflict by maintaining a supervisory
system to confirm that insurance recommendations are suitable and appropriate. If insurance is sold
through an independent insurance agency, LPL addresses the conflict by reviewing and approving the
financial advisor's request to conduct the activity as an outside business activity. If you have any
questions regarding the compensation your financial advisor receives when recommending a security or
insurance, you should ask your financial advisor. You are under no obligation to purchase securities or
insurance through your financial advisor.
ADDITIONAL COMPENSATION
Your financial advisor receives economic benefits from persons other than clients in connection with
advisory services. Please ask your financial advisor about whether he or she receives any of the forms of
additional compensation outlined below.
If your financial advisor provides you services in a Strategic Asset Management (SAM) account, you pay
LPL a transaction charge that varies depending on the types of securities you buy or sell (e.g., mutual
funds, equities, ETFs, fixed income, UITs and options). These transaction charges present a conflict of
interest because LPL earns more from transactions for investments with higher charges, although LPL
does not share these charges with your financial advisor. For more information, please refer to the SAM
Account Packet by searching "Account Agreements and Account Packets" on lpl.com.
Your financial advisor may separately agree with you to pay the transaction charges for purchases and
sales of securities in your SAM account. There are different conflicts of interest presented when your
financial advisor pays transaction charges. Your financial advisor has a financial incentive to select
securities with lower transaction charges (including selecting No Transaction Fee Funds or ETFs), and
your financial advisor has an incentive to place fewer or no transactions in your SAM account to avoid
paying transaction charges. However, your financial advisor is a fiduciary under the Investment Advisers
Act and has a duty to act in your best interest when providing advisory services and to make full and fair
disclosure to you of all material facts and conflicts of interest.
Financial advisors are able to receive additional compensation from product sponsors, such as gifts
valued at less than $100 annually, an occasional dinner or ticket to a sporting event, or reimbursement in
connection with educational meetings or training events or marketing or advertising initiatives. However,
such compensation may not be tied to the sales of any products.
Your financial advisor receives compensation as a result of your participation in LPL advisory programs.
LPL shares a portion of the account fee you pay with your financial advisor, which may be more or less
than what your financial advisor would receive at another investment adviser firm. Your financial advisor
receives other types of compensation, such as bonuses, awards or other things of value from LPL (or the
bank or credit union at which your financial advisor may be located). As described below, compensation
arrangements with LPL can give your financial advisor an incentive to remain associated with LPL and
recommend an advisory program over other programs and services. However, your financial advisor may
only recommend a program or service that he or she believes is suitable and in your best interests in
accordance with the applicable standards under the Investment Advisers Act.
LPL pays your financial advisor in different ways, such as:
-Payments based on production
-Equity awards from LPL's parent company
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-Reimbursement or credits of fees that your financial advisor pays to LPL for items such as but not
limited to administrative services or technology fees
-Free or reduced-cost marketing materials
-Payments in connection with the transition of association from another broker-dealer or investment
adviser firm to LPL
-Advances of advisory fees
-Payments in the form of repayable or forgivable loans
-Attendance at LPL conferences and other events
This compensation can be based on various factors such as: your financial advisor's overall business
production, tenure at the firm and/or on the amount of assets serviced in LPL advisory programs. The
amount of this compensation may be more or less than what your financial advisor would receive if you
participated in other LPL programs, programs of other investment adviser firms or paid separately for
investment advice, brokerage and other services.
LPL also charges financial advisors various fees under its independent contractor agreement, for
example, for administrative, custody and clearing services, technology and licensing. In certain cases,
LPL charges these fees based on overall business production and/or on the amount of assets serviced in
LPL advisory relationships. When fees are charged by LPL based on the level of production or advisory
assets of a financial advisor, he or she has a financial incentive to meet those production or asset levels.
The amount of these fees could be less than what the financial advisor would pay if he or she associated
with another firm and could be an incentive to become associated with LPL over another firm. The fees
that the financial advisor pays to LPL could be less for one program over another, and therefore, a
financial advisor could have a financial incentive to recommend advisory services in that program over
other programs.
LPL provides various benefits and/or payments to financial advisors who are newly associated with the
firm. If your financial advisor recently became associated with LPL, he or she received benefits or
payments in connection with the transition from another firm. These benefits or payments, which are
often significant, are intended to assist the financial advisor with the costs (including foregone revenues
during account transition) associated with the transition, such as moving expenses, leasing space,
furniture, staff and termination fees associated with moving accounts; however, LPL does not confirm the
use of these payments for such transition costs. These payments can be in the form of either forgivable
or repayable loans. The loans are paid or forgiven by LPL based on the financial advisor's years of
service with LPL and/or the scope of business engaged in with LPL, including the amount of advisory
and/or brokerage account assets with LPL.
LPL also provides payments to existing financial advisors in the form of forgivable or repayable loans.
These loans, which can be significant, are for various purposes, for example, retention purposes or
assistance to build out office space or acquire a practice.
These benefits and/or payments to newly associated and existing financial advisors present a conflict of
interest in that the financial advisor has a financial incentive to recommend that a client engage with him
or her and LPL for advisory services, and to recommend switching investment products or services
where a client's current investment options are not available through LPL, in order for the payment to be
made or the loan to be forgiven.
Your financial advisor may act as a referral agent to, or engage as a co-advisor with, certain third-party
asset management firms (TAMPs). In such case, he or she receives compensation from the TAMP either
in the form of a referral payment or an advisory fee, and you are provided disclosure about the
arrangement and the compensation to be received at the time of the referral or engagement. Your
financial advisor may also receive compensation in addition to a referral or advisory fee. For example,
some TAMPs pay or reimburse financial advisors for attending conferences or for expenses for
workshops, seminars presented to clients or advertising, marketing, or practice management. The
eligibility of a financial advisor to receive such payments or reimbursements is often based on the
amount of assets referred by the financial advisor to the TAMP.
SUPERVISION
LPL Financial maintains a supervisory structure and system reasonably designed to prevent violations of
the Investment Advisers Act of 1940. Your financial advisor's securities-related activities are supervised
by an individual registered as a principal in accordance with FINRA regulations. In addition, compliance
staff uses tools that monitor the advisory services provided by your financial advisor, for example, with
respect to asset allocation, concentration, and account activity. James McHale, Advisory CCO is
responsible for administering the LPL Financial policies and procedures for investment advisory activities
and for regularly evaluating their effectiveness. Contact (800) 558-7567 for the name and phone number
of your financial advisor's immediate supervisor or contact Advisory Compliance directly at
LPLFinancial.ADVbrochure@lplfinancial.com.
